In short, branding is the way in which your customer perceives you when they hear or think of your company name, service or product. This includes everything they think they know about your brand, including factual information, such as your bright yellow packaging, but also emotive elements, like for example that it’s luxurious. The common misconception is that...Read More
There are a lot of marketing companies in Brisbane and greater Australia – what makes us different? We start each new client engagement with a thorough discovery process. We listen. We ask questions. We help you to understand and define your unique value proposition, what makes you tick and your benchmarks for success. We get to know your target audience and your competition.